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Bio/Contact

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I solve problems through design.

 

I am a passionate Lead UX Product Designer with more than 12 years of professional experience spanning multi-channels, including mobile apps, responsive websites, and desktop platforms. My goal is to shape and develop innovative, user-centric products that drive engagement and business success.

In my most recent role at CVS Health, I led the design of internal tools for marketing teams and data scientists, integrating generative AI to enhance personalization and improve campaign outcomes. I also built a scalable design system that streamlined workflows, reduced launch times by 75%, and mentored a team of designers, fostering collaboration and skill development.

At PwC, I contributed to securing major clients such as Pfizer, Eli Lilly, Kaiser Permanente, AbbVie, Daiichi Sankyo, Gilead, and Roche by delivering compelling proof-of-concept designs. My work consistently demonstrated the value of user-centered design in achieving business goals.

Previously, at Zipari, I researched and designed core products, including the member portal, mobile app, broker portals, service center, employer portal, and client demos, ensuring a seamless user experience across platforms.

Some of my past clients include Guardian Life Insurance, Nationwide Bank, Nationwide Insurance, Chubb Insurance, Brigham and Women’s Hospital and Park Avenue Securities.

My software expertise includes Figma, Sketch, InVision, Axure, Miro, Validately, UserTesting.com, Adobe Creative Suite, Microsoft Suite, and Jira/Confluence. I am well-versed in agile scrum methodologies, design thinking workshops, and both unmoderated and moderated user testing.

When I’m not designing, I enjoy traveling, exploring antique stores and flea markets, and dining around New York City. These experiences fuel my creativity and inspire my work.